SophiaDolls? Debut at Woman's Night Out Gala Event
Fort Wayne, Ind. (PRWEB) November 26, 2007 -- It was an evening with no obligations, no laundry, no kids and absolutely no work. Fort Wayne Woman magazine hosted the sold out event with over 2200 women of the community attending, offering the ideal setting for local Fort Wayne woman, Beverley Danusis, to debut her new line of empowerment dolls, SophiaDolls.
Beverley worked in the cosmetics industry for many years. After losing a good friend to suicide and struggling with her own daughter over body issues, she set out to create a new message for women about beauty, diversity, and self-esteem. The result is an exquisite line of limited edition collectible dolls that honor the different sizes, shapes and attributes of women, designed to combat the constant stream of messages telling women they are not enough just the way they are.
A SophiaDoll is more than a doll - she is a symbol of the innate abilities and talents within. It is Beverley's premise that, through SophiaDolls, the world's definition of beauty will expand to embrace inner gifts, individual qualities, and physical variety. The concept is powerfully simple - let's look inside to discover our real selves, and let go of whom we feel we should be - and how we feel we should look.
Is this important to women?
Consider this fact: In 1920, women finally attained the right to vote. That same year, they were also offered the right to appear in the Miss America Pageant. (WAC STATS: Facts about women).
"Today almost 1 out of 4 women is dissatisfied with her body, about 1 in 10 is dissatisfied with her face," states Pamela Troutman Reid, Advisory Board Member of The Dove Report: Challenging Beauty. This comprehensive report reveals that 79% of women wish a woman could be considered beautiful even is she is not "physically perfect".
But is that reality?
"It's not hard to see that the messages sent to women today about body image and beauty are much different today, than even 10 to 15 years ago," said Beverley Danusis, founder of SophiaDolls. "Those messages come from advertising and images that encourage women to adopt a preoccupation with their looks, their size, and shape."
According to Danusis, striving for an unattainable ideal of thinness may compound a woman's feelings of inadequacy. Shame further influences women's attitudes toward their bodies.
SophiaDolls more accurately reflect who women are and invite them to make peace with how they look through the fantasy and whimsical world of Greek mythology and goddesses.
Who doesn't want to be a goddess?
"It was so cool when I took the quiz to see my leading goddess style was Artemis. I said to myself, this is bizarre -- I had just told all my friends I wanted her in my life and here she came up," says Luna Davidson, a recent purchaser of a SophiaDoll.
Kari Roberson exclaimed "I had so much fun taking the quiz and when I saw the doll and read about her I said, I have to buy that doll! She looks just like me in body form and hair color. I am a teacher and she is the Teacher of Creativity. I'm excited to add her to my doll collection and enjoy her beauty."
Nea Matia, which is Greek for new eyes or new sight, is an Indiana corporation in the self-empowerment business for women, providing edutainment products as tools for personal growth. SophiaDolls? are the first dolls ever to offer a realistic body and wholesome approach to teach women that they are whole and unique just the way they are. The product line is supported by an online goddess style quiz, "How-To" cards, CD's and workshop DVDs.
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